Scaling Strategies

Once launched, the strategy for scaling your Twin’s reach and impact depends heavily on its technical implementation. Each platform offers unique advantages for growth, retention, and monetization.

• Web application: Hosted on a website, offering broad accessibility and SEO potential.
• Native mobile app: An installable app for iOS/Android, ideal for habit-formation, discovery and engagement.
• Embedded SDK: Integrated directly into your existing app via our SDK (software developer kit) for a seamless user experience.

Web Application

Web-based Twins excel at discoverability and shareability, making them a great tool for attracting a wide audience.

Growth

• Incorporate Habit Loops: Encourage daily interaction by prompting users via SMS or email to engage in rituals like journaling, completing daily challenges, or seeking advice from their AI twin. These routines foster ongoing usage and deepen the connection between your audience and the twin.
• Index popular Q&A threads on your AI sales page to capture organic search traffic.

Retention

• Guide new users with 3 sample questions as Conversation Starters (adjustable in your Dashboard) to ensure a successful first session.
• Review what users are chatting about on the Chats screen in your Dashboard, and send email digests like “Top 5 questions your peers asked this week” to bring users back.

Revenue

• Use inline upsells within Twin conversations: “To learn more about this topic, join my $500 course.” Learn more about training your Twin to sell here .

Other Tips

• Think of your Twin as an extension of yourself, not a complete replacement. This allows you to insert yourself into the conversation, too.
• For example, record a short video of yourself proposing a prompt or thought-starter for the day. Encourage your audience to chat with your Twin about the prompt.
• Then, monitor the chats and pull out a few interesting ones. Share them (anonymously of course) on Twitter with your additional thoughts. This allows your Twin to have hundreds of conversations at once on your behalf, but allows you to still share a few responses yourself at the same time!
• Best Practice: First-session success is critical! Users who send 3+ messages in their initial session are 2-3x more likely to become active, long-term users.

Native Mobile App

Mobile apps are unparalleled for driving frequent engagement and building daily habits, thanks to the power of push notifications and a dedicated home screen presence.

Growth

• Use push notifications as a powerful driver for daily habits, and to remind users of any active offers.
• Leverage your App Store listing as a brand new channel for organic discovery.

Retention

• Implement habit loops like usage streaks, daily journaling prompts, or weekly challenges.

Revenue

• Monetize through in-app purchases for premium content, advanced reports, or extra features.

Other Tips

• Mobile apps consistently outperform web apps in engagement frequency because notifications are a direct, personal line to your users, encouraging daily interaction. To learn more about upgrading from a web app to a mobile app, contact us at sales@steno.ai.

Embedded SDK

Integrating your Twin directly into an existing application creates the most seamless experience, embedding its value right into your users’ current workflows.

Growth

• Adoption is frictionless as the Twin lives inside your app. Cross-promote it in high-traffic areas.

Retention

• The Twin becomes an indispensable tool that solves real workflow pain points, like training staff on SOPs.

Revenue

• The Twin can intelligently upsell core app features or products at the most relevant moment.

Other Tips

• Your Twin should feel native, not bolted-on. Adoption skyrockets when it’s perceived as an integral part of an existing user habit, seamlessly enhancing their experience.
• Learn more about our SDK here .

Co-Marketing with Us

At Steno.ai, we believe your success is our success. That’s why we’re dedicated to helping our customers amplify their AI Twin’s launch and ongoing impact through robust co-marketing initiatives. Partner with us to share your innovation and reach a wider audience, demonstrating the power of your AI Twin to the world.

Podcast Interview Opportunity

Share your journey and insights on the official Steno.ai podcast (coming soon!). This is a unique opportunity to discuss why you chose an AI Twin, how you’re implementing it, and the transformative results you anticipate. Connect with our audience and position your organization as an innovator.

Social Media Promotion

Leverage Steno.ai’s social media channels to announce your AI Twin’s launch. Just tag us and we’ll re-share your posts and stories, tagging your accounts, to celebrate your milestone and introduce your solution to our network of followers and industry enthusiasts.

Marketplace Spotlight Feature

Depending on your subscription plan, gain exclusive visibility through a dedicated feature on the Steno.ai Marketplace (coming soon!). This prime placement puts your AI Twin directly in front of potential users actively seeking innovative solutions, driving discovery and adoption.

Our goal is to ensure your AI Twin gets the recognition it deserves. By partnering on these co-marketing efforts, we can collectively showcase the innovative ways you’re leveraging Steno.ai to enhance your applications and user experiences.